About Product Marketing Basecamp ⛺

Hi! I’m Priyanka Mandhyan, the creator of the Product Marketing Basecamp database. This started out as a place for me to collect and get easy access to all the Product Marketing resources and research I kept going back to as an early PMM trying to break into the tech industry. Eventually, I started making mock strategies, frameworks, and templates based on all my learnings and adding those in too. Then, I thought: why not open it up so everyone gets access to as many free resources as possible? Plus, it would be kind of fun to learn in public and get ideas on what concepts to explore next.

Product Marketing Basecamp is now a living, breathing database that I maintain and update regularly, which contains all my projects, resources, and research. If you’re looking for something specific, feel free to jump around using the menu below and use the ready-made filter views for each database. Or if you’d like to know more about me and my work experience, head over to my website which has a portfolio of the work I’ve done at previous companies.

Basecamp Menu

Mock Product Marketing Strategies/Assets

PMM Concepts Guides

Crossfunctional Concepts

PMM Resources

PMM Frameworks and Templates

Industry Research

Technical Concepts Glossary

Other Links to My Work

Website Portfolio and Blog

LinkedIn

GitHub

Battlecards Against Reality: A Cards Against Humanity-Style Game for PMMs (Vibecoded)

I’m open to full-time and part-time roles! Interested in hiring me? Email [email protected] and I’m happy to send my resume.

Mock Product Marketing Plans/Assets

🛠 About These Projects

The mock strategies and concept breakdowns in this Basecamp are built from publicly available materials including company websites, blog posts, news articles, and customer reviews. They are designed to demonstrate how I approach product marketing strategy.

These projects are not affiliated with or endorsed by the companies mentioned. No proprietary information was accessed or used in the creation of this content.

If you represent a featured company and have any concerns, feel free to reach out. This space is meant to celebrate good work, not critique it.

Mock Product Marketing Plans/Assets

Product Marketing Concepts

Product Marketing Concepts

Crossfunctional Concepts

Crossfunctional Concepts